In the 1970s, Lowenbrau and Beck’s were thankfully imported into a dire U.S. macrobrew market, but when Miller took over the formula for American consumption, flavor and strength dissipated. It has now lost its edge to more authentic microbrews. The American version lacked complexity. As for the bubbly-headed Swiss variety, mildly bitter hop nose detected amongst dark malt pungency and clammy sour vegetal sag. Try instead the creamier, tangier imported version from Germany on tap for a four star adventure.