Tag Archives: dark lager

ELVIRA’S NIGHT DARK LAGER

Monster movie cleavage queen Elvira provides promo for full-bodied lager. Overtones of holiday seasoning (nutmeg-coriander) and red ale fruitiness (apple-pear-peach) provide zesty burst of sweetness to simmering cocoa malting. Bad publicity initiated by former sponsor, Coors, and the black-attired vampress’ exposed cleavage at the Great American Beerfest hurt sales and production ceased by ’98.